Doing Well by Doing Good Part III

In my last two posts, I shared some insights from the Main Line Chamber of Commerce’s panel discussion Doing Well by Doing Good.  A member of the audience asked the question-“ how do you decide which charity to invest in?”  The answer from Jay Coen Gilbert the Co-Founder of B-Lab was right in line with many of these blog postings—measure!   He looks for nonprofits who relentlessly measure their performance.  An organization that demonstrates measurable results attracts more support.