here). "Dad buys the engine. Grandma buys the rims. Family and friends kick in and when its fully funded, its yours!" We initially thought it was a spoof on the bridal registry. But its real. Check out the site hereThe Dodge Dart commercial aired last night while we were watching TV (watch it
As the commercial ran and "100% funded" flashed across the screen--I didn't think bridal registry though--I thought nonprofit fundraising. Give people something tangible to be part of and experience. Several organizations already do this in varying ways.
Habitat for Humanity
and our local Twilight Wish
How can you create an image of what you do and have donors invest in parts of the whole?