What We Can Learn from the Dodge Dart Registry

The Dodge Dart commercial aired last night while we were watching TV (watch it here).   "Dad buys the engine. Grandma buys the rims.  Family and friends kick in and when its fully funded, its yours!"   We initially thought it was a spoof on the bridal registry.  But its real.   Check out the site here  

As the commercial ran and "100% funded" flashed across the screen--I didn't think bridal registry though--I thought nonprofit fundraising.  Give people something tangible to be part of and experience.  Several organizations already do this in varying ways.

Samaritans Purse

Habitat for Humanity

Compassional International

and our local Twilight Wish

How can you create an image of what you do and have donors invest in parts of the whole?